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XML Instruction based API, where a single instruction specifying message contents and intended recipients are delivered to the engine for execution. |
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Built in mail merge, providing for personalization of messages during transmission (mail merge values for each recipient incorporated into the supplied XML instruction). |
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Support for multiple media channels according to configuration and plug-ins (e.g. Email, SMS). |
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Extensive failure monitoring, such that in the event that of failure, instructions can be resubmitted without the resending to recipients who already received the message. |
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Built in routing capability such that OMAs can be “daisy-chained” securely to minimize loading and optimize transmission costs. |
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Ability to horizontally scale multiple OMAs. |
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Built in call back capability to advise calling systems of transmission result and (depending on preferences specified in the supplied XML instruction) advise the originating sender via email of failure, partial failure and success. |
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Activity monitoring API (enables third party systems to monitor current status). |